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Built because nothing else existed.
Mavericks Fitness didn't start with a business plan. It started with frustration: sticky floors, broken cables, blaring music, zero privacy. So we built the room we wanted to train in, and the standard has never moved.
2015The year Rock opened the first private room
1 : 1One session at a time. Always has been
0Walk-ins. Gatekeepers. Compromises
The floor, 311 Soquel
Boardwalk sky ride
Santa Cruz, on purposeA single private studio on Soquel Avenue.
01 · Clean
Cleaned between every session.
Not once a day. Not when it looks dirty. Between every single session: equipment wiped, floors mopped, surfaces sanitized.
A standard, not a luxury02 · Curated
Equipment that earns its place.
Every barbell, cable, and treatment table was chosen on purpose. When something wears out, it gets replaced, not patched.
Commercial grade03 · Private
One person in the room.
No waiting for racks. No wiping someone else's sweat off a bench. No distractions. Just the work, and the person doing it.
No floor traffic04 · Educated
A place to learn, not perform.
NASM, ACE, Precision Nutrition, MovNat, Anatomy Trains, MedFit. The credentials get used. Clients leave knowing why, not just what.
Education over entertainment05 · Shared
A facility for trainers too.
Independent coaches rent the room at the same standard: clean, private, well-equipped, without the overhead of building it themselves.
Leave it better06 · Local
Santa Cruz, on purpose.
Surfers, hikers, artists, entrepreneurs. A community that values quality over convenience: exactly what Mavericks was built to deliver.
Rooted in placeClean space as a starting point.
“I wanted a space I'd be proud to bring anyone into, a place where the environment itself communicates respect.” From day one the rule was simple, and it hasn't moved since: the facility gets reset between every session. Not daily. Not when it looks dirty. Every time.
- 01Clean air you can feel.The floor and every touchpoint get reset between sessions. Clients notice the moment they walk in.
- 02No waiting for racks.One session at a time means the rig, the cables, and the table are always ready when you are.
- 03No music, no TVs.Coaches can actually coach. Clients can actually hear themselves breathe, move, and think.
- 04Respect, built into the room.A space we'd be proud to bring anyone into, where the environment itself communicates the standard.
Santa Cruz, on purpose.
The lineup at Steamer LanePersonal training
Private, one-on-one sessions with a coach matched to your goals.
Book a sessionFor trainers
Rent the studio at a flat rate. Bring your clients. Keep your rate.
See the offerMeet the team
Browse the full directory of Mavericks coaches and specialties.
See directoryBook a consultation
Fifteen minutes on the calendar to see if we're the right fit.
Schedule itCome see the room.
Whether you're looking for personal training, a private space to coach your own clients, or a gym that respects your time, Mavericks is here.
- Private, one-on-one sessions
- Studio rental for independent trainers
- Movement evaluations and assessments
- A short walk from the Santa Cruz coast